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We slice through the noise and focus on the real factors that will drive motion design success this year. And heads-up: It's more than just the latest tools and trends. :)
We encourage you to listen to the full episode above, but here's some key takeaways:
📊 Economy-Proof Your Skills
The economy's like a rollercoaster, and we're all along for the ride. With the S&P 500's ups and downs and tech layoffs on the rise, it's crucial to become a versatile 'full stack designer.' But it's not just about mastering After Effects or UX design. It's understanding the core - animation principles, portfolio development, and that irreplaceable human touch. In a world leaning heavily on AI, your ability to connect, communicate, and collaborate effectively is what will truly set you apart.
🚀 Max Out Your Output (Without Burning Out)
It's all about doing more without wearing yourself out. Don't just clock in more hours; be smarter about it. Enhance your efficiency with tools and strategies that boost your motion design output. Strive to create more, better work without overextending yourself. And remember, while creating from scratch is rewarding, smartly using pre-made assets can be a game-changer. It's about striking the right balance between originality for your passion projects and efficiency for client work.
Don't shy away from AI; embrace its potential. Tools like ChatGPT can revolutionize your productivity, automating the mundane to free up more space for creativity.
🇨🇭 Be the Swiss Army Knife of Design
Being a specialist is great, but in today's market, versatility is key. Embrace a dual approach: be a generalist in certain areas while honing specific skills in others. Blend your motion design expertise with skills in copywriting, social media strategy, or YouTube SEO to boost your marketability and self-promotion abilities.
Many motion designers are finding their groove in product and web design. Tools like Rive and Spline are unlocking new realms of opportunity. Get comfortable with these platforms to tap into exciting new avenues.
💬 Network Like a Pro
Networking remains a timeless essential. Forge connections with fellow motion designers, both online and offline. Attend industry events, participate in groups, and be active on social platforms. Remember, networking is more than gathering contacts; it's about cultivating meaningful relationships. Commit to a strong presence on Instagram, LinkedIn, and X to elevate your profile and showcase your work.
So, here's to your best year yet — animate, innovate, and DOMINATE!
