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Branding Reel Inspiration

Caleb Ward

5 brand reels you can learn from.

Branding is where art and utility collide to create functional design. To be good at branding you need to be able to understand the way in which humans perceive information. So it’s no surprise that a new branding identity can take months to create.

We thought it’d be fun to put together a roundup of some of our favorite branding reels from around the industry. If you have any that you’d like to submit for future posts please send ‘em our way.


Before we dive into the reels themselves check out this essay on branding. The amount of visual language in this piece is overwhelming. Great work from David Brier.


Troika is the very definition of a branding company. For years the team at Troika has been creating incredible broadcast identities for the largest entertainment companies in the world.


While this is certainly not indicative of Troika’s present work, this identity created in 2001 was years ahead of its time. Do you remember how awesome these graphics were in 2001?


The majority of Troika’s branding work is done for streaming and broadcast channels. As a consistent client of the CW, Troika has been evolving their brand over the last few years. Look at the Sci-fi symbolism in this year’s update.


You know that new gradient-based look on Hulu? Troika did that too.


Another huge agency in the world of Motion Design branding is Gretel. Gretel has done branding for Netflix, Viceland, and MoMA among other huge clients. Gretel's branding tends to be edgier than most agencies which leads to some awesome brand reels.


Here’s a rebrand they did for IFC. All of those secondary animations really add up to create something awesome.

If you want to see more branding work go check out Troika and Gretel’s websites. Their case studies are phenomenal. We'll do a post on case-studies in the future.

Well that’s probably enough branding inspiration for today so I’m gonna leave you with my favorite brand parody video.

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