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Chris Do on Creative Work

School of Motion

We dive deep with Emmy award-winning designer Chris Do, as he unveils game-changing insights for creative professionals.

Navigating the world of video production, motion design and animation requires not just talent, but also a keen understanding of the industry's dynamics. And no one has their finger on the pulse of the industry like Chris Do, an award-winning designer and founder of The Futur.

Chris jumped on the School of Motion Podcast to share his take on the current challenges and opportunities in the design economy, the impact of remote work, and the evolving skill sets needed for success:

Here are some key takeaways for motion designers, animators, and creative professionals:

🏆  Embrace Your Core Competency: Success hinges on having a strong core competency. Rather than being a jack-of-all-trades, focus on excelling in a specific area and then branching out.

🌎  Leverage Remote Work Opportunities: The shift to remote work has opened doors to global talent. Use this to your advantage by seeking opportunities beyond your geographical location.

📌  Hybrid Work Environment Challenges: Navigating the hybrid work model requires a balance between flexibility and maintaining professionalism. Be adaptable but ensure effective communication.

💻  Adapt to the Shift in Advertising: With a significant move towards social media platforms, it's crucial to create authentic and engaging content that resonates with your audience.

💚  Authenticity in Content Creation: In an era where polished content is often bypassed, focus on real conversations and authentic storytelling in your motion design projects.

⚙️  Develop Diverse Skill Sets: Beyond artistic ability, skills like copywriting, public speaking, and teaching can set you apart in the motion design field.

🎥  On-Camera Skills Are Teachable: Enhance your on-camera presence and teaching abilities. These skills can be learned and refined with practice and feedback.

✍🏻  Writing Skills Are Crucial: Don't overlook writing skills. They are essential for effective communication, networking, and building a strong social media presence.

🌐  Enhance Your Online Visibility: Strategize to ensure your content ranks well in search engine results. Tailored content and URLs can boost your visibility.

📣  Market Yourself Effectively: Allocate resources towards marketing to build a pipeline for ideal clients. Platforms like LinkedIn can be particularly effective for this.

Related resources:

The Futur

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