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Concepting and Pitching Ideas to Clients

By Joyce N. Ho

How should you pitch your ideas to the client?

As a freelance artist, how should you pitch your idea to the client? With nothing but a creative brief and your own wild imagination, what is the best approach to translate your thoughts into an understandable—and sellable—project? If only there was someone with years of experience pitching radical concepts to clients around the world.
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This is an exclusive look at one of the lessons learned in our Workshop "Abstraction Meets Radical Collaboration", featuring the wisdom of Creative Director Joyce N. Ho. While this Workshop focuses on how Joyce led the charge with a team of unbelievably talented individuals collaborating remotely from all across the world, she also shares some must-have tips for pitching ideas to clients, and we couldn't keep those kinds of secrets any longer. This is just a sneak peek at some of the amazing lessons Joyce has in store, so mute your phone and close every other tab. Class in now in session!

Concepting and Pitching Ideas to Clients

Abstraction Meets Radical Collaboration

The 2018 Semi Permanent title sequence by Joyce N. Ho is truly a work of art. It does a masterful job blending the worlds of abstraction, color, form, and typography. Not only is this an amazing piece of animation, but it’s also an amazing example of collaboration. In this Workshop, we take a deep dive into the stunning art direction and design featured in this film, exploring how the project went from concept to completion, and how Joyce led the charge with a team of unbelievably talented individuals collaborating remotely from all across the world.
Founded in 2003, Semi Permanent is one of the world’s leading creativity and design festivals. This project centers around Semi Permanent’s 2018 title sequence which explores the idea of creative tension. In addition to the video walkthroughs, this Workshop includes Joyce's project files that were used directly in the production of these films. From initial mood boards and storyboards, down to production project files.