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Why I Use Affinity Designer Instead of Illustrator for Motion Design

Kevin Snyder

Affinity Designer as an alternative to Adobe Illustrator for Motion Design.

I realized the power of using Adobe Illustrator along with Adobe After Effects long before they were bundled together in a collection. Prior to shape layers, Adobe Illustrator was the most efficient way to work with vectors inside of Adobe After Effects.

As much as I loved the workflow between Illustrator and After Effects, I could never force myself to fall in love with working inside of Illustrator. Illustrator always seems to make life harder than it needs to be. I finally decided that it wasn’t Illustrator that was the problem, it was me. We kind of broke up. I would visit only when necessary.

As time went on, I tried to rekindle any kind of warm feeling toward Illustrator, but it just wasn’t going to happen. Then, along came Affinity Designer by Serif. I was a little hesitant diving into another vector based program, but for only $50 I thought that I didn’t have anything to lose.

Note: This post was not sponsored or solicited by Affinity. I'm just a guy that found a cool  software and I think you should try it.

Affinity Designer Features

Affinity Designer had me as soon as I started messing around in the app. Here's a few of my favorite features.


Creating and editing masks in Illustrator never goes as smoothly as I would like. Affinity Designer made the process simple and elegant. After the discovery of clipping masks, I was hopeful that I finally found a tool made for me.


Yes! The on-screen controls are easy to manipulate and Affinity Designer doesn’t require panels sprinkled everywhere to get the results that you want. The cherry on top was the grain/noise control, which isn’t limited to just gradients. Any color swatch can have noise added with a simple slider. I know that there are methods for adding grain in Illustrator, but it doesn’t come much easier than this.


When designing assets, many images can start with primitive shapes as the base. Affinity Designer has a wide range of dynamic primitive that make for a great starting place for many designs. Like any great vector based program, you can convert the shapes to paths and customize your vision.


As I dug deeper into to Affinity Designer, I realized that the power of Adobe Photoshop is hidden under the hood as well. How many times have you wished that Photoshop and Illustrator shared the same tools? You can bounce between the two programs, but it isn’t the most efficient way to work.

Photoshop power comes in the form of adjustment layers, raster based brushes, and pixel based selection tools. Many of the keyboard shortcuts are also the same as their Adobe competitors.



If you want even more pixel based manipulation tools, you can also purchase Affinity Photo by Serif, which is advertised as a Photoshop replacement. The great thing about integrating Affinity Photo into the workflow is that Affinity Photo and Affinity Designer use the same file format so that you can open your assets in either program.

I won’t dive into all the details of Affinity Photo here, but the program strives so hard to be a Photoshop replacement that it even runs your favorite Photoshop plugins (not all are officially supported). Just as a side note, many of the brushes that work in Affinity Designer can also be used in Affinity Photo.



I have tried plugins for Illustrator that replicate the ability to use raster based brushes directly inside of Illustrator, but they quickly make my project files balloon to hundreds of MB and slowed Illustrator to a grinding halt. The ability to add textures to your vectors directly inside of Affinity helps the user break away from flat images. Since Affinity Designer makes great use of your hardware, performance doesn’t suffer during the creating process.

Some great places to get you started with brushes include:


In the past, brushes haven’t been by best friend because I have a hard time drawing a straight line with a ruler, but with the addition of stabilized drawing for both vector and raster brushes anyone can draw smooth lines. The stabilization comes in two modes, rope and window. Rope works well for drawing smooth segments with sharp edges and window averages position to produce continuous smooth lines.  

So, what’s missing from Affinity Designer? For $50 there has to be something that isn’t present in Illustrator. The parity of tools isn’t complete between Affinity Designer and Illustrator. Some notable missing tools include image trace, blends, meshes, and even the knife tool.

I find that the tools that I need on a daily basis are present in Affinity Designer and some missing tools can have their functionality replicated by approaching tasks entirely. A few times I have needed a shape that can be easily created in Illustrator (spirals) that are not present in Affinity Designer. For those rare instances, I can copy and paste my needed asset from Illustrator to Affinity Designer. You can view what is planned for future releases by visiting the Affinity Designer roadmap.

Affinity Designer Roadmap.jpg


The current roadmap includes the following:

  • Mesh fill tool
  • Mesh warp/distort tool
  • Knife tool
  • Calligraphic line styles
  • Arrow head line styles
  • Export slices previews with actual export data
  • Pages
  • Text features including Bullets and Numbering
  • Knockout groups
  • Multiple Effects/Fills/Strokes per shape
  • Convert Pixel selection to Vector shape

As a motion designer, I love the ease of creating assets inside of Affinity Designer. However, the question arises. Can I integrate Affinity Designer into my Adobe workflow? This is a crucial question as my assets must be able to be imported into After Effects. I was happy to discover that,yes, Affinity Designer and After Effects can be used in conjunction. Affinity Designer has a diverse array of exporting options that should provide anyone with a format that they can utilize.


In the next article, we will look at how to export assets out of Affinity Designer to be used in After Effects. It’s a simple process that can be made more efficient with a little knowledge and free scripts. So, if you have a hard time wrapping your head around Adobe Illustrator or just want to add another tool to your arsenal, Affinity Designer could be for you.

At the end of the day, the thing that I like the most about Affinity Designer is that it allows me to think more creatively and less technically. I can focus on the what and not get bogged down on the how. I have been using Affinity Designer as my primary design tool for motion graphics for over a year now and I'm looking forward to helping others bridge the gap.

We'll be releasing a series of posts over the next few weeks about using Affinity Designer in Motion Design. Check out the blog for new articles.

Affinity Designer has a free trial. Try it out!

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