A breakdown of awesome shoe commercials what what made them standout!
It seems like these days every other Motion Graphics video is a commercial for shoes, which is not a bad thing. Shoe spots give MoGraph artists the ability to show off their skills through strong visual language and simulations. We’ve been on a shoe commercial kick (pun intended) lately, so we put together a list of some of our favorite spots.
Man vs. Machine
When it comes to amazing shoe commercials one studio reigns supreme, Man vs. Machine. The team at MvM has been teaming up with Nike for years to create incredible shoe commercials that push the limits of MoGraph awesomeness.
The thing that makes their spots so cool is the complete disregard for traditional advertising rules. Just watch this commercial created for the Air Max 2017. You can almost see the dynamic simulation artist smiling.
In a similar vein, this video created for the Nike Flyknit is a masterclass in cloth simulation. They literally created a shoe out of digital feathers. How the heck do they do that?!
There are literally dozens of other fantastic examples of Nike work from MvM. Go check out their Vimeo channel and prepare to have a heart attack.
Laundry
Nike’s not the only shoe company trying to sell shoes with Motion Graphics. This Under Armour piece created by Laundry uses a unique whisp design to visualize aerodynamics. Look at that stringy logo reveal… wowzas.
Royale
Royale’s done their fair share of shoe commercials. Check out this spot featuring this woven fabric concept. You can almost feel the cloth with your eyes...
Tendrill
Where do I begin about this spot created by Tendrill? The color is amazing. The rendering is on-point. The particle work is breathtaking. This is a bunch of Motion Designers just showing off...
Breakdown Video
There’s also a sweet breakdown video that shows us how Tendrill created some of the elements in the video. It looks like they used C4D for most of the 3D work. Time to watch some more tutorials...
Hopefully these videos have inspired you to go out and create some awesome MoGraph work. Which is little ironic because you don’t need shoes for that…
Dive into real-time 3D with our Unreal Engine beginner's course by Jonathan Winbush. Master importing assets, world-building, animation, and cinematic sequences to create stunning 3D renders in no time! Perfect for motion designers ready to level up.
Explore this Course ➔
Unlock the secrets of character design in this dynamic course! Explore shape language, anatomy rules, and motifs to craft animation-ready characters. Gain drawing tips, hacks, and Procreate mastery (or any drawing app). Ideal for artists seeking to elevate their craft.
Explore this Course ➔
Elevate your freelance motion design career with our guide to client success. Master a repeatable method for finding, contacting, and landing clients. Learn to identify prospects, nurture leads, and develop a thriving freelance philosophy amidst chaos.
Explore this Course ➔
Rev up your editing skills with After Effects! Learn to use it for everyday needs and craft dynamic templates (Mogrts) for smarter teamwork. You'll master creating animated graphics, removing unwanted elements, tracking graphics, and making customizable templates.
Explore this Course ➔
Stand out with Demo Reel Dash! Learn to spotlight your best work and market your unique brand of magic. By the end, you'll have a brand new demo reel and a custom campaign to showcase yourself to an audience aligned with your career goals.
Explore this Course ➔
Illuminate your 3D skills with Lights, Camera, Render! Dive deep into advanced Cinema 4D techniques with David Ariew. Master core cinematography skills, gain valuable assets, and learn tools and best practices to create stunning work that wows clients.
Explore this Course ➔
Master After Effects at your own pace with Jake Bartlett's beginner course. Perfect for video editors, you'll learn to create stylish animated graphics, remove unwanted elements, and track graphics into shots. By the end, you'll be equipped for everyday AE needs and more.
Explore this Course ➔
Revolutionize your Premiere workflow with customizable AE templates! Master creating dynamic Motion Graphics Templates (Mogrts) in After Effects to speed up your team's work. By the end, you'll craft easily-customizable templates for seamless use in Premiere Pro.
Explore this Course ➔
Not sure where to start?
If you’re a beginner, here are some great courses to help you get started:
After Effects Kickstart
Dive into the fundamentals of motion design with our most popular (and recently updated) After Effects course.
Photoshop + Illustrator Unleashed
Master the basics of Photoshop and Illustrator and gain invaluable insights in this introductory level course.
Design Kickstart
An introduction to the design principles behind all great work.
More Advanced?
If you’re a more advanced student looking to up your game, here are some great options:
Animation Bootcamp
Learn the art and principles of creating beautiful movements in Adobe After Effects.
Design Bootcamp
Learn to design for motion in this intermediate-level, project-based course.
Cinema 4D Basecamp
Learn Cinema 4D from the ground up in this exciting introductory C4D course.
Now is the time to learn the skills you need to advance in your motion design career:
