Explainer Camp

Learn the art of Visual Essays from start to finish.


Bootcamp StartsLimited number of spots!

From Script to Final Render

From Script to Final Render

In this project-based course, you’ll take a client project all the way from the initial phone call to the final delivery. Along the way, you’ll watch your fearless instructor tackle his own project, documenting the entire process and teaching you the tricks of the trade.

Explainer Camp is a one-of-a-kind experience. It’s a deep dive into the art of making Visual Essays, and you’ll practice storytelling, storyboarding, design, animation, editing, and every other facet of the real production process.

Hone your Storytelling and Explaining skills

Hone your Storytelling and Explaining skills

You’re hired! In this class you’ll be completing a :30 spot for one of three potential clients. You’ll come up with concept, do storyboards and an animatic, create style frames, animate the entire thing… you’ll even have revisions!

As with all of our session-based courses, our Teaching Assistants will be critiquing your work and helping you every step of the way so that your skills… and your portfolio… will be much stronger by the end of class.

What will you learn in Explainer Camp?

Business 101

How are the best companies in the game doing Visual Essays / Explainers?

Visual Language

Don’t be so literal! Visual metaphors are your friend.

Editing & Storytelling

Practice pacing and storytelling through editing.

Design & Animation

This is Motion Design, so you’ll be doing plenty of Design and Animation.

Client Wrangling

How do you deal with budgets? Schedules? Revisions?

Project Management

Learn to wrangle a project of this scope and duration.

Jake Bartlett

Jake Bartlett

Course Instructor

Jake Bartlett is a motion designer and online instructor based in Denver Colorado. After working at a production company in Los Angeles for nearly five years he decided to quit his day job to pursue the freelancer’s life and teaching animation online. His creativity runs on coffee, lego bricks and “Weird Al” Yankovic.

Throughout his career he’s had the opportunity to work for clients like Coca-Cola, Twitter, Skype, Evernote, HGTV, NatGeo Wild and Norah Jones.

When he’s not working Jake enjoys going to parks with his family and longboarding with his Dalmatian, Pixel.

Jake's Clients Include:

  • Coca Cola
  • Nat Geo Wild
  • Norah Jones
  • HGTV
  • Evernote
  • Skype
  • Twitter

Course Format

Congratulations! You’re booked.

This course aims to simulate the experience of being booked by a client to create an Explainer Video / Visual Essay. That means you’ll be dissecting briefs, listening to client phone calls, and staying on-brand as you concept, design, and execute your project.

Whether you choose the hot new startup, the global internet company, or the non-profit as your client, you’ll be tested just like the real thing.

Congratulations! You’re booked.

Vent, Celebrate, and Create with your peers.

Going through a School of Motion course is a one-of-a-kind experience. You'll be hanging out (virtually, of course) with a group of other aspiring MoGraphers in a private Facebook Group. You'll be inspired, encouraged, and even critiqued by your fellow students and TA's.

You'll have support and a large group of new friends to commiserate with, but you'll also benefit from looking at tons of work. You'll see dozens of other takes on the same project you have, plus concepts and designs to inspire you.

Vent, Celebrate, and Create with your peers.

Personalized, Actionable Feedback

Every student is assigned a Teaching Assistant who will follow you every step of the way and who will provide guidance, feedback, and answers to any questions you may have. You can lean on them when the going gets tough (and it will).

You’ll regularly upload work-in-progress to our Homework Locker and get precise comments and draw-overs on your work. You’ll get suggestions and notes that will push your work to the next level and give you a taste of the revision process.

Personalized, Actionable Feedback

Come, sit ‘round the Campfire.

Each Wednesday we’ll sit ‘Round the Campfire, a video series that checks in on your session’s work and highlights some of the best work that’s been produced so far. Your instructor, Jake, will also dive a bit deeper into each topic The Campfire is a time to celebrate wins, to learn a bit more, and to get your brain even more saturated in the world of Visual Essays.

Come, sit ‘round the Campfire.

Insights and tips from MoGraph legends

As with all of our courses, we’ve put together an Explainer Camp podcast series that fills in the gaps in your knowledge and keeps you inspired. This series features interviews with  Allen Laseter,  Joshua Harvey,  Oddfellows,  ThinkMojo,  Giant Ant and more!

Insights and tips from MoGraph legends

Access hundreds of Project Files

With every student completing something unique, you’ll see a lot of amazing work that you’ll be curious about. If you see something you like (or don’t know how to pull off) you can download any students’ project files via the Homework Locker.

This is an opportunity that you won’t get in any other setting, take full advantage of it!

Access hundreds of Project Files

Course Schedule

Orientation

Meet your classmates, get comfy with the camp format, and dive right in with your first project which will get those creative juices flowing right off the bat.

Orientation

Book It!

What happens when a client actually has a project for you? In this week, you’ll learn about the initial phase of an Explainer project. You’ll bid, schedule, and begin to concept this project for your client. You want to get this part right.

Book It!

Build a Blueprint

You generally don’t want to just hop into After Effects and start keyframing. You need to build a strong foundation for your work, so this week will see you storyboarding your idea and creating an animatic. Don’t worry, Jake will show you how it’s done.

Build a Blueprint

Ketchup Week: Showing Off

This week gives you a breather to let you really finesse your concept and animatic, but the learning won’t stop. You’ll find out how to show off your finished work to get the attention of clients and employers.

Ketchup Week: Showing Off

Earn your Design Badge

Time to make it pretty! You’ll create Style Frames and Design Boards to show the client what the final product will look like. It’s time to bust out those Design Bootcamp skills!

Earn your Design Badge

Grab your Walking Stick

And now, at long last, we start animating. With a strong foundation and buy-in from the client, you’ll begin crafting the final :30 piece. Your Teaching-Assistant will be giving you notes and critique all along the way.

Grab your Walking Stick

Ketchup Week: Convince Me

Thank goodness! Another week to catchup and focus on your project. You’ll also learn some insights and techniques to be more persuasive in your work… which is kind of the entire point of doing Explainers and Visual Essays for clients.

Grab your Walking Stick

Keep on Truckin’

We’re entering the home stretch now… and you’ll spend this week working on your project. You’ll also learn how to navigate client comments, how to best present your work to ensure that your project goes smoothly, and how to direct VO talent.

Keep on Truckin’

End of the Trail

Finish strong! This last week sees you finishing up your project and learning how to apply those final touches that can bring the extra 10% to your work. You’ll also learn about sound design, simple mixing techniques, and how to bring a big project to the finish line.

End of the Trail

Extended Critique

You’ve got an additional 3 weeks to finish your project and to get target feedback from your Teaching Assistant. This piece should be a great one for your reel, so take advantage of the resources available to you in Explainer Camp!

Extended Critique

And once you’ve reached the end?

At the end of Explainer Camp you are inducted into the Alumni Facebook Group where you can join the amazing, worldwide network of School of Motion students. The networking that takes place in this group is priceless, and many students have gotten freelance work from the connections they’ve made here.

Alumni

What's included with the course?

Explainer Camp is jam-packed with lessons, project files and content. You won’t know what hit you.

The Explainer Camp program contains

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  • Over 30 hours of video instruction.
  • Exercises & Project files for every lesson.
  • Interviews with MoGraph legends and Explainer Experts.
  • Private class podcast featuring interviews and insights
  • In-depth PDFs to support your Visual Essay skills.
  • Personalized critiques on your work from TA s.
  • A private Facebook Group just for your Camp session.
  • Weekly episodes of ‘Round the Campfire.
  • 100’s of your fellow students’ Project Files to dig through.
  • Extra critique time and catch-up weeks.

Pay all at once

$897

Pay the full amount all at once. The simplest, lowest-cost option.

Let's do it

Payment plan

3 Payments of $316
$948 Total

One payment now, two more 30 and 60 days from now. Requires additional fee.

Let's do it

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