Looking for animation inspiration that'll make you want to redesign your entire portfolio site? You're in the right place. Great web animation doesn't just look cool—it guides users, tells stories, and creates memorable brand experiences. We've rounded up 10 websites that are absolutely crushing it with their motion design right now, from subtle microinteractions to full-blown interactive experiences.
Epic
Epic is a digital innovation agency that practices what they preach. Their website features bold, experimental animation that feels more like an art installation than a corporate portfolio. The homepage greets you with dynamic typography that shifts and morphs as you scroll, creating a sense of energy and possibility. What makes Epic's approach compelling is how they balance creativity with clarity—every animation serves the narrative without overwhelming the content.
The real standout is their project showcase, where case studies load with carefully choreographed transitions. Images slide in from unexpected angles, text reveals with precise timing, and the entire experience feels theatrical without being excessive. Motion designers should pay attention to how Epic uses negative space and pacing to let animations breathe.
What to steal: The confidence to let typography be the star. Their transitions between sections feel seamless and purposeful.
BDSN Club
BDSN Club is a collective of digital designers and developers, and their website is a playground of experimental web animation. The site features a constantly evolving showcase of interactive projects, each pushing the boundaries of what's possible with modern web technologies. From generative art pieces that respond to your mouse movement to abstract 3D environments that morph as you explore, BDSN demonstrates that web animation can be art.
What makes BDSN particularly valuable is the variety. Each featured project takes a completely different approach to motion and interaction, exposing you to techniques and ideas you might never encounter elsewhere. Some projects focus on minimalist cursor interactions, while others create full-screen immersive experiences. For motion designers who want to expand their creative vocabulary, this is essential browsing.
What to steal: The fearlessness to experiment. The variety of approaches will challenge your assumptions about what web animation can be.
Dropbox Brand Guidelines
Dropbox's brand site demonstrates how animation can make design systems feel alive. Rather than presenting static guidelines, they've created an interactive experience where animated examples show how their brand elements work in motion. Illustrations bounce playfully, color transitions demonstrate their palette in action, and UI components animate to show proper implementation.
What's particularly valuable here is how they use animation to teach. Each section doesn't just tell you how to use their brand—it shows you through motion. The character illustrations have personality-driven animations that communicate Dropbox's friendly, approachable tone instantly. For motion designers working in branding or creating design systems, this site proves that brand guidelines don't have to be boring PDFs.
What to steal: How they use animation as an educational tool. The playful character animations strike the perfect balance between professional and personable.
Eszter Bial's Portfolio
DesignerEszter Bial has created a portfolio that feels refreshingly different. The site features a minimalist aesthetic elevated by thoughtful, purposeful animation. Projects load with clean transitions, images reveal with elegant timing, and the overall experience feels cohesive and intentional. What stands out is the restraint—every animation earns its place.
The navigation is particularly well-executed, with smooth transitions between portfolio pieces that maintain context while introducing new work. Bial's approach demonstrates that you don't need explosive effects to create a memorable animated experience. Sometimes sophisticated simplicity wins. For motion designers building their own portfolios, this site shows how restraint and polish can be more impressive than pyrotechnics.
What to steal: The power of restraint. Her timing and easing choices create elegance without excess.
Apple
Love them or hate them,Apple remains the gold standard for premium web animation. Their product pages—especially for iPhone and MacBook launches—feature cinematic scroll-based animations that reveal products with the kind of polish you'd expect from a Pixar film. The 3D product renders rotate smoothly as you scroll, specs fade in with perfect timing, and everything feels premium.
Apple's approach to animation prioritizes clarity and focus. They'll dedicate your entire viewport to a single animated message, ensuring you can't miss the point they're making. TheiPhone page demonstrates this perfectly—each feature gets its moment in the spotlight, with animation that's smooth enough to feel native but impressive enough to make you stop scrolling.
What to steal: Their restraint with color and how they let animation carry the narrative. Also, their obsessive attention to performance—these experiences work flawlessly even on older devices.
Unseen Studio
Unseen Studio showcases exactly how a design agency should present itself online. Their site is essentially a portfolio piece in itself, featuring bold typography, unexpected cursor interactions, and transitions that feel both modern and timeless. What sets them apart is how they use animation to reveal their work—project thumbnails respond to hover states with subtle scaling and reveals, while case study pages load with satisfying page transitions.
The navigation is particularly clever. Instead of a standard menu, hovering over their logo triggers a full-screen navigation experience with animated project previews. It's the kind of detail that makes you realize how boring most agency websites are. For motion designers working in branding or web design, this site is a reminder that your online presence should be as thoughtfully animated as the work you create for clients.
What to steal: The confidence to make navigation an experience rather than just a utility. Their hover states are simple but effective.
Rive
It would be criminal not to includeRive on this list. As a platform for creating interactive animations, their website naturally showcases what's possible with their own tool. The homepage features playful character animations that respond to scroll position and cursor movement, demonstrating real-time interactivity that would traditionally require heavy JavaScript libraries.
What makes Rive's site inspiring isn't just the technical prowess—it's how they use animation to communicate their value proposition instantly. Within seconds of landing on the page, you understand that this is a tool for creating responsive, interactive animations. Thecommunity showcase is equally impressive, featuring everything from animated UI components to full interactive experiences created by designers worldwide.
What to steal: How they make complex interactive animation feel approachable and fun. Also worth studying: how they balance personality with professionalism.
Lusion
Lusion is a creative studio specializing in digital experiences, and their website is basically a love letter to WebGL and Three.js. The homepage greets you with an abstract 3D environment that responds to your mouse movement, creating a sense of depth and exploration. As you scroll, the 3D scene morphs and transforms, revealing project thumbnails and information in ways that feel organic rather than forced.
What's particularly impressive is how Lusion balances experimental animation with usability. Despite the heavy use of 3D and custom animations, the site remains navigable and the case studies remain the focus. For motion designers interested in bringing real-time 3D into web experiences, this site demonstrates how to do it without sacrificing content accessibility.
What to steal: The seamless integration of 3D elements with traditional web layouts. Their approach to performance optimization is worth studying too—this stuff runs smoothly.
Uncommon Studio
Uncommon Studio is an Australian creative studio that's built a website showcasing smooth, sophisticated animation at every turn. The homepage features a dynamic grid layout where project thumbnails animate in with staggered timing, creating rhythm and visual interest. As you navigate, page transitions feel buttery smooth—sections slide and fade with the kind of polish that makes you want to click through every page.
What makes Uncommon's approach effective is their understanding of pacing. They know when to be bold with full-screen takeovers and when to pull back with subtle hover effects. The project case studies use scroll-triggered animations that reveal work progressively, building anticipation as you move through each piece. It's a masterclass in using motion to guide the eye and create narrative flow.
What to steal: Their sense of rhythm and timing. The way they stagger animations creates visual interest without feeling chaotic.
Active Theory
Active Theory creates immersive digital experiences for major brands, and their portfolio site reflects that expertise. The homepage features a full-screen WebGL experience that's part abstract art, part interface—geometric shapes morph and respond to interaction, creating a sense of depth and possibility. Each project loads with carefully choreographed transitions that feel theatrical.
The case studies themselves demonstrate how motion design elevates digital storytelling. They don't just show you the work—they immerse you in it, with scroll-triggered animations that reveal projects in ways that feel like movie trailers. For motion designers working on high-end digital experiences, Active Theory shows what's possible when you have the budget and technical chops to push boundaries.
What to steal: How they use animation to create anticipation and reveal information at the perfect moment. Their sense of pacing is exceptional.
Ready to Learn How to Add Awesome Animations to Your Website?
Feeling inspired by these examples and want to start building your own interactive web animations?Rive Academy Volume 1 andRive Academy Volume 2 will teach you everything you need to know to bring magic to your own projects.
These courses walk you through creating responsive, interactive animations that work seamlessly on the web—the same techniques powering many of the sites on this list. Whether you're looking to add microinteractions to your portfolio or build full interactive experiences for clients, Rive Academy has you covered.
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