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Design & Animate Your Own Logo From Scratch

Learn How To Concept, Design And Animate Your Own Logo From Scratch

Wanting to design and animate a logo to brand yourself? Starting from scratch can be daunting, but why not begin with your very own initials? 

In this helpful tutorial, Matthew Corrales guides you through the process of finding an idea, working through initial sketches, refining the design in Adobe Illustrator, planning the motion, and animating in After Effects. Follow along as we take you through the steps, with just enough technical info to keep you on the right path. 

If this tutorial inspires you to get your own logo into motion, we’d love to see what you come up with! Make sure to post ‘em on social media and tag us - bonus points for including your own process sketches and workflow!

Download the Free Sketching and Storyboarding Worksheets Below!


Dive into real-time 3D with our Unreal Engine beginner's course by Jonathan Winbush. Master importing assets, world-building, animation, and cinematic sequences to create stunning 3D renders in no time! Perfect for motion designers ready to level up.

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Unlock the secrets of character design in this dynamic course! Explore shape language, anatomy rules, and motifs to craft animation-ready characters. Gain drawing tips, hacks, and Procreate mastery (or any drawing app). Ideal for artists seeking to elevate their craft.

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Elevate your freelance motion design career with our guide to client success. Master a repeatable method for finding, contacting, and landing clients. Learn to identify prospects, nurture leads, and develop a thriving freelance philosophy amidst chaos.

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Rev up your editing skills with After Effects! Learn to use it for everyday needs and craft dynamic templates (Mogrts) for smarter teamwork. You'll master creating animated graphics, removing unwanted elements, tracking graphics, and making customizable templates.

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Stand out with Demo Reel Dash! Learn to spotlight your best work and market your unique brand of magic. By the end, you'll have a brand new demo reel and a custom campaign to showcase yourself to an audience aligned with your career goals.

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Illuminate your 3D skills with Lights, Camera, Render! Dive deep into advanced Cinema 4D techniques with David Ariew. Master core cinematography skills, gain valuable assets, and learn tools and best practices to create stunning work that wows clients.

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Master After Effects at your own pace with Jake Bartlett's beginner course. Perfect for video editors, you'll learn to create stylish animated graphics, remove unwanted elements, and track graphics into shots. By the end, you'll be equipped for everyday AE needs and more.

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Revolutionize your Premiere workflow with customizable AE templates! Master creating dynamic Motion Graphics Templates (Mogrts) in After Effects to speed up your team's work. By the end, you'll craft easily-customizable templates for seamless use in Premiere Pro.

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FREE Storyboarding Worksheets
Follow along with these printable worksheets
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What if using After Effects felt easy?

If you're looking to use After Effects professionally, it really helps to learn how professional artists work within it and how they approach structuring animation projects. If you're ready to get your After Effects skills kicked off the right way, check out After Effects Kickstart. In this 8-week interactive bootcamp, you and your classmates from all over the world will learn from an award winning animation director, Nol Honig. This course has supercharged the careers of thousands of artists, and the next session is just around the corner!

Check out After Effects Kickstart and register for the next session!

Slow down, I want to learn about Illustrator first!

Learning design is a must for anyone thinking about a career in motion, and Adobe’s Photoshop and Illustrator are the essential tools you’ll be working using. Learn to use Photoshop and Illustrator from one of the best teachers on the planet, the one and only Jake Bartlett! Check out Photoshop and Illustrator Unleashed!

Not sure where to start?

If you’re a beginner, here are some great courses to help you get started:

After Effects Kickstart

Dive into the fundamentals of motion design with our most popular (and recently updated) After Effects course.


Photoshop + Illustrator Unleashed

Master the basics of Photoshop and Illustrator and gain invaluable insights in this introductory level course.


Design Kickstart

An introduction to the design principles behind all great work.


More Advanced?

If you’re a more advanced student looking to up your game, here are some great options:

Animation Bootcamp

Learn the art and principles of creating beautiful movements in Adobe After Effects.


Design Bootcamp

Learn to design for motion in this intermediate-level, project-based course.


Cinema 4D Basecamp

Learn Cinema 4D from the ground up in this exciting introductory C4D course.


Now is the time to learn the skills you need to advance in your motion design career: